High-intent, high-volume keywords are by nature high-competition keywords. And you don’t stand a chance ranking for them unless your website/content is among the top ones in the niche.
However, this doesn’t mean that your comparatively new & low-authority website can’t rank at all. You just need to change your focus to low-volume, low-competition yet high-intent keywords called long-tail keywords.
‘What are they?’, ‘Why do you need to focus on them?’, ‘How do you find them?’, and ‘How do you build a strategy around them?’ are the questions this article aims to answer.
Long-tail keywords are comparatively low-volume & low-competition terms your potential customers search on search engines (like Google).
Though they don’t necessarily have to be long keywords (i.e., terms with 4-10 words), they often are. E.g., “green t-shirt” is a high-volume keyword, and “best olive green tee under AUD15” is a long-tail keyword.
ClickSquad’s definition of “SEO success” includes two elements:
- Increased organic traffic.
- Increased total value of that organic traffic.
Long-tail keywords help achieve SEO success in the true sense. Here are a couple of stats that prove that:
– Nearly 70% of search traffic comes from long-tail keywords. [Source]
– The conversion rate of long-tail keywords is 2.5x that of head keywords. [Source]
– Initially, you can outrank your competitors only with long-tail keywords.
– Long-tail keywords build the EAT (Expertise, Authoritativeness, Trustworthiness) factors that (will) help you rank for high-volume keywords (in the future).
– Long-tail keywords are high-intent keywords. E.g., someone searching “green t-shirt” might be just browsing but someone looking for an “olive green t-shirt under AUD15” likely wants to buy an olive green t-shirt.
Now that you know long-tail keywords are central to SEO success, you might want to know how to find them.
Well, there are several ways, like:
When you start typing on the Google search, it tries to predict what you are searching for. These predictions are largely based on what others search on Google. Hence, it’s the quickest way to peek into your potential customers’ minds and find long-tail keywords.
For example, on typing “best t-shirt” in the Google search bar, suggested terms like “best t-shirts for men” or “best t-shirts for big guys” come up. These can be your long-tail keywords if you are selling men’s t-shirts.
There are many search modifiers and operators you can use in the Google search to find more of these. E.g., Adding ‘*’ at the end of “best t-shirts for men” gives more related search terms like “best t-shirts for tall guys”.
When you search for something on Google, it suggests related terms at the end of the page. You can find some long-tail keywords there.
For instance, here are few keywords like “cool t-shirt for men” on searching “best t-shirts for men”:
The easiest way to find long-tail keywords is by using a tool meant for that precise function. There are many tools like KWFinder, Ahrefs, Keysearch, SEMRush, LongTailPro, etc., you can use for keyword research. Not only do these tools suggest keywords, but they also show how easy or difficult it is to rank those keywords.
Here’s an example with KWFinder by Mangools:
You can also install plugins like KeywordEverywhere and SurferSEO for the same purpose.
You can look at what your competitors are ranking for and basically steal keywords & try to compete for those keywords.
For instance, if we are your competitors, you can look at our organic keywords (like “remarketing campaign strategy”) on Ahrefs’ Site Explorer and build your SEO strategy around it.
If your site is already ranking for some keywords, peek into your Google Search Console or Ahrefs, and see which keywords are getting impressions. You’ll find many long-tail keywords you didn’t know about. Use those in your SEO efforts.
You’ll find many long-tail keywords with the strategies mentioned above. Now, it’s time to incorporate those keywords on your website/content for maximum impact.
These are some general tips on how to use keywords for SEO success:
– Use the keyword or a version of the keyword in the SEO title tag & meta description.
– Try to use the exact keyword in the URL. E.g., You’ll see ‘long-tail-keywords in this post’s URL.
– Insert it in your headings (H1, H2, H3…), wherever relevant. E.g., “What are long-tail keywords?” and “How to find the best long-tail keywords for your business?” in this very article.
– Try to incorporate it in your introduction if it’s for blog posts. You can also use the same guideline for product descriptions.
– Include it in your image Alt-tags.
– Don’t overdo it. A keyword density of around 1.5% is ideal.
Also, it’s advised to have a primary keyword (like “long-tail keywords” in this article’s case), secondary keywords (like “why use long-tail keywords” & “how to use long-tail keywords”), and LSI keywords (like “long-tail keywords benefits”, “long-tail keywords statistics”, “short tail keywords”, etc.) for effective SEO.
Long-tail keywords can bring you success early on in the SEO journey. At least, it does for our clients.
In our opinion, long-tail keywords should be your primary focus. We say this not because they are comparatively easy to rank but because 70%+ searches are long-tail terms. Plus, there’s more purchase intent associated with it than generic high-volume keywords.
Long-tail keywords have been one of our not-so-secret weapons for the past 13 years. And this article was a small package of almost everything we know & have found about long-tail keywords.
Of course, there’s a lot more to SEO than finding relevant keywords (which itself is hard, BTW), but that’s where we help — Book Your Free SEO Strategy Call Today!