The Secrets to a Robust SEO Strategy: Off-Site SEO Tactics
Search engine optimisation rarely allows for one path. By this, we mean that each individual company that sets out on an SEO journey will likely have a very different SEO strategy than those even in its own niche, based on current needs, goals, and what tactics are likely to benefit that particular company in the long run.
A great SEO strategy involves the implementation of the correct tools both on-page and off-page. Off-page search engine optimisation involves a great deal of skill, and it’s best implemented by a professional digital marketing team.
A great off-page strategy will round out your website optimisation, acting as an incredible aid in driving traffic to your site. It isn’t easy to put a solid, reliable plan together for off-page success, but with the help of an expert team, you’ll be up and running in no time.
The Purpose of Off-Page SEO
Many marketers and business owners alike are misguided in the fact that they think off-page SEO is all about building links back to your blog or website and nothing more. This could not be further from the truth.
Google takes into consideration many aspects of your website, and not all of those aspects take place on your actual site. Reputation is important, and off-page SEO has the potential to build a great one for your business, as long as it’s done properly.
The amount of time that you spend on off-page SEO tactics depends heavily on how detailed and intense your marketing plan is, as well as the budget. In short, off-page optimisation tells Google what the rest of the internet thinks about your website and the pages within.
If you have quite a few valuable links that go to the information you’re providing on your existing website, Google knows that other sources on the internet value and credit what you have to offer your readers, customers, and website visitors.
It’s crucial for marketers to remember that off-page SEO comes in many different forms. If a page or website is under promotion outside of the SEO tactics applied to the page, then it’s off-page SEO. This might include guest blog posts or even comments left on other sites, but any form of promotion that doesn’t take place on your website falls into the category of off-page search engine optimisation.
The good news is, you may be finding that you’ve already done it, and you didn’t even know it! However, there are streamlined methods developed by professionals within the industry that will make your off-page SEO shine, and give your website a fantastic reputation across the depths of the internet.
Off-Page SEO Methods
There are so many aspects that make off-page search engine optimisation what it is. Some businesses will put each of these methods into action, while some will use only one or two with great success. It’s up to you and your marketing team to choose the path that is best for you, and that strategy may be clear from the start or develop over time. Either way, these methods are proven to work by improving rankings in Google and other search engines, as well as pushing your desired audience to your website.
If you want to increase your off-page SEO presence, then you’ve got to get people talking about your brand. Brand mentions across social media channels is a wonderful way to do just that. You can do this by reaching out to influencers that align with your message and building relationships with other reputable, established brands that have a strong online presence.
We mentioned commenting briefly before, but it’s a wonderful way to grow your audience and maintain a strong off-page SEO strategy. Despite what many now think, blog commenting, when relevant, is still incredibly meaningful. It’s also a really good way to gain brand mentions, because you’ll often form a connection with the owner of the blog. However, it’s important not to leave random comments across the internet. Make sure the content matches your own, especially if you’re leaving a link.
Yes, this is 2021, but don’t count out the power of the internet forum. Finding and participating in discussions that pertain to what your business is about is a fantastic way to establish the brand mention and get your name out there on Google. The more people you reach out to, the better! Google loves a good, high-quality discussion, and you’ll want to choose a forum that utilizes do-follow links.
Guest blogging is a great way to get your business name out there, and it’s likely that there are more blogs available than you think that are willing to give you a chance at writing a guest post for them. It’s crucial, of course, to ensure that the blog you’re teaming up with is related to what you do for a living. If your contribution is irrelevant, Google will not consider it rank-worthy.
Building Broken Links
Building broken links can be incredibly time consuming, which is why it’s a great idea to hire a professional team to take care of the footwork for you. This process consists of using a tool to search web pages relevant to your content for broken links, letting the website owner know that you’ve found a broken link (which reduces the quality of their content per Google) and ask them to replace it with one of yours. In many cases, they’ll be grateful that you let them know, and as long as you have incredible content, more than willing to give the link to you.
Applying Off-Page SEO Tactics
Off-page SEO can be confusing, overwhelming, and if you’re unsure what you’re doing, take up a lot of your precious time that could be spent focused on other aspects of your business. If you’re just starting out, or looking to expand your SEO strategy, contact Click Squad.
We are beyond happy to help you successfully navigate your off-page SEO campaign using the methods above, and many more. Call us today!