PPC is an acronym for pay-per-click, and it’s an essential component of an effective digital marketing strategy. Every time a potential client or customer clicks your ad, you’ll pay a fee you’ve established while setting up your ad campaign.
There is no shame in buying clicks to your website. It’s a tried and true marketing tactic that works, and it’s the perfect way to get your ad in front of your desired audience. It’s relatively easy to implement, and if you do it right, it works quickly and effectively.
The Benefits of PPC Ads
There are quite a few compelling reasons to turn to PPC ads to up your marketing game. They will make a substantial difference in the traffic that your business sees, and without it, you’re definitely missing out on sales.
If you (or your client) are on the fence about having the marketing team move forward with PPC ads, here are some incredible benefits.
Contributing to Business Goals
PPC advertising helps to achieve many business and marketing goals. The brand exposure potential is high-level, leading to a sale or plenty of hot lead submissions.
Also, marketers can track almost any type of conversion when utilizing PPC ads. They support many components of your sales funnel by taking prospective customers to repeat buyers.
PPC Ads are Very Trackable
Google Ads make PPC ads supremely trackable, and you’ll always have consistent access to the analytics you need to keep things running smoothly. Based on your defined business goals, you’ll see the metrics that matter, including impressions, clicks, and conversions.
PPC Ads Accommodate Quick Entry
No matter how long you’ve gone without jumping on the PPC bandwagon, you’ll be able to catch up with your competitors. PPC ads get up and running quickly, and with a little optimization, they can go quite a long way. With PPC ads, you can target people outside of your typical following, thereby expanding brand awareness.
You’re in Control of Your Campaign
When it comes to PPC ads, you control your campaign. You can control the extensive range of options in which you can reach your customers through your campaign. PPC ads come with plenty of flexible budget options as well. You can stick to what you want to spend, take note of results, and then adjust it accordingly from there.
Marketing Channel Compatibility
Content marketing is a massive part of keeping your brand relevant, and you can seamlessly integrate it with your calendar and your social media channels. When you market your PPC ads to your social following, the opportunities for conversions become endless.
Access to a Wealth of Marketing Data
The constant marketing data from PPC ads will assist businesses in remarketing and retargeting, and making the necessary changes to ad content to improve performance results. The built-in keyword planner (namely from Google), is imperative to figure out where your audience is. Once you find them, you can use lookalike audiences in your ads to target even more people who want what you have to offer.
PPC Tools and Techniques
There are now some pretty handy PPC advertising tools and techniques to help you with your keyword research. These tools are great to incorporate into your marketing plan because they’ll help you get the job done faster, with more accuracy.
Google Competitor Research
You can do plenty of research through Google itself to find out which keywords will work for you and what your competitors are using. Through Google, you can determine if the keywords you have in mind have any commercial purpose, grab some keyword alternatives, and consider ad formats, copy, and landing pages that might work for your campaign.
Though not inexpensive, SEMRush is worth every subscription penny. The format allows you to find your competitors quickly and analyze what they’re doing ad-wise that is making them successful.
You’ll be able to note your top organic competitors through Google and Bing and see the vocabulary in the ad copy that they use. If you’re not ready to commit, you can try a free copy of SEMRush, though you won’t get the same detailed information you’ll find with a subscription.
Keyword Competitor will get your competitors ads, paid keywords, and landing pages. It will keep you updated, letting you know if your competitors are gaining on you. You can sign up for a free trial to sample the platform’s data, but the pricing is incredibly affordable, especially for businesses.
If you’re trying to gain significant insight into your competitors’ keyword moves (who isn’t?), then ISpionage is perfect for the goals you’ve got in mind. This tool gives you the advantage of figuring out precisely what your competitors are doing, no matter what type of business you’re running. If it seems like an unfair advantage, it’s not. Trust us when we say they’re using it too.
Adbeat is your one-stop-shop for information concerning the ad intentions of your competitors. You can find out what type of ads they’re running, as well as when and where they’re running them. You can spy on their ad testing, and get a really good feel regarding what works for them. Chances are, if something works for them, it will probably work for you.
WhatRunsWhere will give you insight into the ad banners, copy, text, and display tracking of competitor ads. It’s pricey, but it will provide you with the exact information you need to remain relevant in your market. You’ll be able to stay on top of the competition and avoid spending thousands of dollars trying to guess what is working so well for them.
Part of the Advertising Revolution
In 2021, online advertising is more important than it has ever been. New competitors are emerging every day, and the competition in industries across the board is fierce. If you’re looking to revitalize your ad campaign, it’s time to ad pay-per-click to your marketing arsenal. Call Click Squad today to get started, and we’ll take your brand to the next level!