If your business has a website, then you’ve probably heard quite a bit about conversion rates. When it comes to search engine optimization, and getting the best performance possible out of your website, every digital marketer and SEO specialist is talking about conversion rates.
Conversion Rates: Why They Matter
So, what is a conversion rate? In short, the conversion rate of your website calculates based on how many visitors on your website take the desired action on the page they’re currently on.
Often, when people discuss conversion rates, they’re talking about a purchase. However, measuring conversion rates isn’t always limited to sales alone. That measurement can also refer to signing up for a newsletter or downloading a free PDF or e-book, or even making a phone call.
Essentially, conversion rates signify action, and they keep track of what your potential customer does after they click. They are a website metric that expresses the current overall success of your website as it is. Your conversion rates can allude to what you need to change on your website, whether it be SEO or replacing your current content with some incredible copy that sells.
Conversion Tracking Leads to Improved Outcomes
Conversion tracking is the process of tracking your conversions, and their percentage rate, across all social media and ad channels. Almost every central online advertising platform (including Facebook, Google and Twitter) will help marketers and website owners track their conversions.
When you track your conversions, you can better grasp the results of both your organic and paid media marketing ambitions. From newsletter signups and website purchases to presentation downloads, you’re able to see what you should continue to put time into, and what methods aren’t valuable to your visitor online activity.
Conversion tracking gives you great insight into your marketing efforts. It will help you increase your return on investment by telling you what methods to change or eliminate, and which to keep.
Conversion Tracking Possibilities
Conversion tracking is an excellent way to boost your conversion rate and makes for a solid overall marketing strategy. There are quite a few ways to put conversion tracking to use, and digital marketing teams routinely put these possibilities into play.
Tracking Website Conversions
When you track your website conversions, you’re tracking purchases, newsletter signups, button clicks, and various meaningful website actions. Marketers and website owners can track website conversions by placing a tag, or code, on their website.
To do this properly, you only need the ability to edit your website or to contact your developer to do it for you. It will take a few days for your analytics to update, but when they do, you’ll regularly have admittance to the actions taken on your website.
Constant access to website analytics is a conversion rate powerhouse. That knowledge gives you direction and insight into what encourages your audience, and what turns them off.
Application Installations and Purchases
If your website or business has a phone application, you need to know where it stands with your audience. You need to know what products or services are selling from your app. It’s crucial to if your app sales or actions differ from your website, and what imagery or content is driving sales in one place and not another, if applicable.
There are many third-party analytics companies that you can use to track your phone app analytics as well asFirebase, developed by Google. You’ll be able to set up trackers for Andriod and iOS so you can ensure that you’re tracking more than one type of user.
The behavioural differences of your potential customers on your app and website will give you vital information into tweaking both platforms to encourage conversions.
Tracking Advertising Conversions
Paid advertising is likely a massive part of your marketing campaign. Because of this, there is tracking software available to assist you in tracking your Facebook, Twitter, Google, and other advertising platform conversions.
Tracking your ad conversions is an essential component to your conversion tracking. It will help you to understand which of your ads are hitting your demographic and which are falling flat. This information gives you incredible awareness over your campaign and puts you in control of something that seems uncontrollable.
To do this, you’ll put a conversion pixel to use, which is a piece of code you’ll place on the landing page in which your ad leads. From there, you can track the conversions on that page as well, and see how everything is working together.
The Benefits of Conversion Rate Tracking
We’ve mentioned a few times that conversion tracking gives you undeniably beneficial insight into the way your marketing tactics are working for you. Without tracking conversions, it’s hard to tell where you stand.
You may be making sales or not making sales, but you’ll have no idea why or why not. With conversion tracking, you can:
· Improve promotion and campaign efforts
· Improve your return on investment
· Structure and allocate your marketing budget
· Enhance the experience for your website and app users
· Amp up your conversion rate
· Fully understand what marketing avenues and methods work for your business
You could say that conversion tracking is essential to business. You wouldn’t be wrong.
Conversion Tracking Fully Supports Conversion Rate
Without conversion tracking, you won’t have much information when it comes to your conversion rate, other than your website analytics. While these are great numbers to have access to, they won’t give you the insight that you need to tweak your site, phone applications, and ad campaigns to suit your customers.
The growth of your business relies on you, or your marketing team, having the data that conversion tracking supplies. It gives you a sturdy base on which to build upon because you’re looking at what your customers are doing, giving you insight into their perceptions.
Essentially knowing what they want allows you to create content targeted to those wants, ensuring that you’ll stop wasting advertising money sooner rather than later. Instead, you’ll invest it into a correctly targeted ad campaign that will grow your conversions across the board.
That is the power of conversion tracking.