Even if you build the best product, or offer the best service, you need prospects and customers to be able to find you online. One of the most common ways people start their research when looking to buy a product or service is through a search engine, and normally through Google.
If you get your SEO strategy right, it can be a great way to generate leads and improve consumer trust in your brand. If they consistently see pages from your website among the top few entries on a search engine results page (SERP) then they will recognise your brand name and your expertise in the space.
We offer a number of different services to help you make the most of the opportunities SEO has to offer.
Targeting the right keywords is a crucial part of any SEO strategy. It can be tempting to go for general keywords with high search volume but higher volume also means more competition. It’s important to target keywords where there is a high chance of your business ranking highly.
If you are a new business, or your website domain has a low ranking, then it’s better to target keywords with lower competition.
We can help you decide on the best keywords to target according to your unique business situation and ensure that these keywords are reflected in the content of your site, whether it is a product page, a blog post, a landing page, or another part of your site.
To choose the most relevant keywords and boost the performance of your SEO campaigns, you need to understand your target audience. We can help you choose keywords that will work best with all your customers, or certain groups of people, according to characteristics such as:
- Buying habits
- Purchase history and past interactions
For example, some of your keywords and SEO strategy may be targeted at people at the top of the funnel who don’t know your brand and aren’t ready to make a purchase. The goal of these keywords would be to generate brand awareness. Other keywords may be targeted at people who know your brand, are ready to purchase your product or service and want to know more about how it works.
We can help you create an optimal SEO strategy with carefully chosen keywords to suit all of your campaigns and that closely match buyer intent.