As anyone with experience in digital marketing will be painfully aware, search engine optimisation (SEO) is a constantly changing field. To ensure that your brand stays at the top of search engine results, you need to ensure that you are using the latest SEO strategies effectively.
As the new decade rolls around, then, it is a good time to look at the upcoming SEO trends that could affect your digital marketing strategies in 2020 and beyond. We’ve put together a few that you should expect to be big news:
1. Brands will leverage influencers
Influencers are becoming increasingly important in digital marketing campaigns as they represent figures that people can trust in a world dominated by coercive advertisements and fake news. So what does this mean for SEO? Well, hiring an influencer will help to generate traffic on your website and build vital backlinks, an important factor that Google uses when evaluating a web page. When briefing your influencer, think about the type of content they should be creating and how it could link effectively back to your site.
2. Brands will need to optimise their sites for voice search
Voice search is an increasingly popular function of mobile devices. Rather than typing queries into search bars, internet users are starting to ask questions to their phones and devices such as the Amazon Echo.
To continue to generate organic traffic, therefore, it is important that businesses try and incorporate more conversational search options into their SEO plans. This means coming up with keywords that your targeted demographics are likely to say out loud, rather than the ones they might type.
3. Optimising videos will be increasingly important
Video is becoming an increasingly popular way for people to learn information on the internet. In this way, it is important that businesses are able to reach customers by optimising their videos. This could mean, for example, incorporating relevant keywords in the headline and description of a video.
4. Website security will be of utmost importance
Although user safety might not be an obvious SEO trend, it is important to understand that websites that do not appear secure will attract high bounce rates. This could affect the position of your website on search engine listings.
Want to find out more about how any of the above could help your business? Contact us today!