We offer a number of different services to help you make the most of the opportunities SEO has to offer:
- On-Page SEO
- Off-Page SEO
- Technical SEO
- Structured Data & Rich Snippets
- Link Building
- Conversion Rate Optimisation
- Keyword Rankings
- SEO Reporting & Custom Google Data Studio Reports
- Google My Business Optimisations
Targeting the right keywords is a crucial part of any SEO strategy. It can be tempting to go for general keywords with high search volume but higher volume also means more competition. It’s important to target keywords where there is a high chance of your business ranking highly.
If you are a new business, or your website domain has a low ranking, then it’s better to target keywords with lower competition.
We can help you decide on the best keywords to target according to your unique business situation and ensure that these keywords are reflected in the content of your site, whether it is a product page, a blog post, a landing page, or another part of your site.
To choose the most relevant keywords and boost the performance of your SEO campaigns, you need to understand your target audience. We can help you choose keywords that will work best with all your customers, or certain groups of people, according to characteristics such as:
- Buying habits
- Purchase history and past
For example, some of your keywords and SEO strategy may be targeted at people at the top of the funnel who don’t know your brand and aren’t ready to make a purchase. The goal of these keywords would be to generate brand awareness. Other keywords may be targeted at people who know your brand, are ready to purchase your product or service and want to know more about how it works.
We can help you create an optimal SEO strategy with carefully chosen keywords to suit all of your campaigns and that closely match buyer intent.
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