Creating an effective email marketing strategy is key to the success of your marketing campaigns. Email marketing generates $38 for every $1 spent, which an ROI of 3,800%. By the end of 2019, active email accounts are also expected to hit 5.6 billion, which means that there is an increasing opportunity for marketers to get their message in front of customers.
Here are the services we offer that can help you create email campaigns that will meet your goals and drive revenue.
Customised email templates
Creating beautifully designed emails from scratch can be a time-consuming process, especially if you’re not highly skilled in graphic design and HTML coding. We provide email templates that can be customised according to the type of campaign and your brand’s unique style, look and feel.
You can also save these templates and reuse them in the future, which makes it much quicker and easier to create winning email messages.
No buying journey is the same, and trying to manually send different follow-up emails based on specific customer behaviour is almost impossible. We can help by automating the process of sending follow up emails according to pre-defined triggers or actions.
To do this, all you need to do is set up rules and a workflow to follow when a customer takes action. For example, if a customer signs up to your subscriber list, you can set a rule to automatically send a welcome email. Or if a customer adds an item to a cart but doesn’t make a purchase, you can set a rule to automatically send a cart abandonment email.
This makes the whole process much smoother and allows you to personalise the emails you send based on the actions customers have taken and their stage in the buying journey.
Sending the same message to every single person on your subscriber list – a technique known in the industry as batch and blast – is not an effective email marketing strategy. Instead, we can create customer segments based on criteria such as age, location, and past purchase behaviour. You can then choose to send certain messages to a specific group of subscribers.
Segmentation allows you to send more relevant and useful messages to customers to improve your open, click and conversion rate.