Content is a crucial part of any business’s marketing strategy. Putting out the right content in the right format – whether that be a blog, a video, a podcast, or even a research report – is an excellent way to build your brand’s reputation, position yourself as an industry leader, and to generate leads for your business.
Whether your target customers are ready to buy or just browsing for more information, content marketing can attract and retain customers.
A key part of this is making sure your target market sees the content you produce. There’s no point putting together an amazing blog post if nobody reads it. That’s why promotion is a key part of content marketing.
Native advertising platforms
At Click Squad, we use a range of different PPC platforms to make sure your content is placed on the right sites and gets as many views and clicks as possible. These platforms include:
- Yahoo Native
- Ad Roll
By using these platforms to promote your content on well-known, relevant third-party websites, we can ensure more people see your content while helping you to grow your audience.
The major benefit of using these platforms is that your content is targeted at a relevant audience that will bring you high-quality traffic and better leads, all without lifting a finger.