There are plenty of mistakes in search engine optimisation and the strategies that go into creating a marketing plan that will work. Since SEO is a massive part of your advertising and marketing plan, it’s crucial to know where most of those mistakes happen. Keyword research is an aspect of SEO that leaves many business owners and digital marketing teams scratching their heads. Keyword research is not a straight line and involves many twists and turns along the way, mistakes are common. The trick is to catch them.
Targeting the wrong keywords will cause you to revise and restructure your digital marketing strategy at some point down the road, as you will not see your desired results. The wrong keywords can keep you stuck behind your competition.
These mistakes are common among businesses, but luckily, most of them have easy fixes. First, let’s talk about the importance of keywords.
The Importance of Keyword Research
Your keywords are the backbone of your SEO strategy. Without them, your content will not influence your target audience, rendering your SEO campaign relatively useless. If you’re not reaching those that will buy from you, then your marketing plan is failing.
Keyword research is one of the very first steps of search engine optimisation. Without it, your campaign won’t really have a direction. Keyword research puts you in front of the people that are most likely to purchase your products or services.
Remember, don’t be too hard on yourself or your marketing team. Even the best of keyword strategies can fall victim to keyword research mistakes. It happens, and it’s just as important to know how to fix these issues as it is to build the strategy in the first place.
Even though algorithms on platforms like Google and Facebook have advanced substantially over the years, increasing the efficiency of showing users the products they are most likely to use, keyword research and the proper placement of keywords is beneficial. Business owners can’t rely solely on an algorithm to market their products to potential buyers.
At some point, you have to take actions into your own hands, and keyword research and SEO are vital. By avoiding the most common keyword research mistakes, you can keep your campaign running smoothly, resulting in a great reach and return on investment.
Common Keyword Research Mistakes and How to Make Things Right
Part of keyword research is setting realistic goals and ensuring that they are achievable for your business. Knowing the competition is a significant part of that goal setting.
No matter what information you’ve read regarding them, keywords are the blueprint of a successful marketing campaign. To help you understand, here are some of the most common keyword research mistakes that businesses are making today.
Ignoring Exact Matches
Many businesses go with a broad take on keyword research, choosing far too vast terms for the audience they want to target. While there is technically nothing wrong with generic keywords, you’ll want to narrow it down before you expand, if that makes sense.
In other words, keep it specific until your business has grown to a point where you don’t have to be so precise. Keep a close eye on search volumes when you’re choosing your keywords. If it’s too high, don’t bother.
Therefore, fixing this issue by being as specific as possible with your keywords. Do this by knowing what you want your audience to search for.
If you’re setting unrealistic expectations for your ad campaign results, as well as the status of your business, you have to review them. If you’re putting your business in the same lane as Amazon when it comes to keywords, even if you offer a product that Amazon has listed, you’re likely dreaming.
Importantly, set realistic goals for your keyword. Know which ones are a bit out of your league. It doesn’t mean it will be this way forever, but give yourself the space to build slowly.
Not Enough Research
Firstly, many businesses go into an SEO plan without executing the proper keyword research. It’s crucial to ensure that your research is thorough. You must complete every aspect of it, from knowing who your audience consists of to what words your competitors are using.
Know each detail of the keywords you’re using, and understand where to put them within your content on your website and social media. Never cut corners when it comes to research. Above all else, know which keywords to target.
Utilising Irrelevant Keywords
This is an all too common mistake. Irrelevant keywords will take down your SEO campaign swiftly and without mercy. Secondly, they take up precious space in your content. As well as offering your readers little to no relevancy. Plus, they could attract a clientele that may not mesh with your business. Notice the trend? Keep keywords relevant to be relevant.
Plural vs Singular Keywords
Plurals and singulars are obviously quite different. They often have different meanings, and those typing into a search bar might be looking for something specific. You need to track what your prospective clients are searching for. A general rule of thumb: don’t use plural keywords when you should be using singular.
Know what you’re trying to convey with your products and services. Will your customers search for them in plural or singular fashion? What will be confusing to them and what won’t? Let your marketing team take the reins here. Understand that something as simple as a plural where there should be a singular can be catastrophic to a marketing plan.
Hammering Out Your Marketing Plan with Click Squad
The year 2021 is proving more important than ever regarding proper keyword research and getting ahead with your website’s online presence. Due to the effects of the COVID-19 pandemic, thousands of businesses are building online, some of them targeting the same clients you are.
In short, it’s true that there is enough to go around, Click Squad can make sure that your business receives a substantial piece of the pie regarding traffic resulting in sales. We have been researching keywords for firms of every size for many years, and we can’t wait to work with you. Call us today for more information, and we’ll get started on your strategy right away!