by Paul Medina | Sep 22, 2020 | Marketing
It is impossible to get the word out about a new business if you don’t have a digital marketing strategy. Not only does your digital marketing plan have to be effective, but it also has to define your mission statement and hit your target audience, or else...
by Paul Medina | Sep 8, 2020 | Marketing
Holiday ad campaigns are a fantastic way for small to mid-sized businesses to earn massive revenues over a relatively short period of time. A successful holiday campaign is sure to bring in large profits, as it’s this time of year that most companies, large and...
by Paul Medina | Aug 28, 2020 | Marketing
A tiny percentage of consumers will purchase during their first visit to a website. In most cases, they tend to browse, add to cart, and then leave due to distraction, or to take more time to ponder their purchase. This purchase hesitation is normal consumer...
by Paul Medina | Aug 20, 2020 | Marketing
A significant part of any ad campaign is the decision regarding how business is going to appeal to the masses. You want to come across as authentic, while conveying your “how” and “why” to your target demographic. Your Facebook Ad...
by Paul Medina | Aug 13, 2020 | Marketing
Structuring your ad campaigns is possibly the most critical piece of a successful digital marketing effort. There are a few options to consider to properly execute the assessment periods that your ad campaigns require. The Importance of Regular Milestones for Ad...
by Paul Medina | Aug 7, 2020 | Marketing
Remarketing Ad Strategies are crucial to the success of every business that operates online. Remarketing, also known as retargeting, is the process of targeting your online advertising to potential customers based on their previous searches and actions. How...
