by Paul Medina | Jul 28, 2021 | Marketing
Facebook advertising is crucial for any business in this day and age. Whether we are excited about it or are being dragged kicking and screaming, you’ll probably start a Facebook ad campaign sooner or later. You need to be ready. But not every...
by Paul Medina | Jul 21, 2021 | Marketing
If you’re not running email marketing campaigns, you’re missing out – on A LOT. In fact, research shows email marketing is one of the most cost-effective ways to promote your business. With an astounding 42:1 return on investment (that’s over 4,000% gains!), a...
by Paul Medina | Jul 8, 2021 | Marketing
These days, marketing teams are increasingly aware of the need to refine their ad campaigns. A consistent refinement cycle is one of the best ways to optimise a campaign for reach, lead generation and click-through rate (CTR). Few advertising spaces emphasise the need...
by Paul Medina | Jun 1, 2021 | Marketing
No matter what type of product or service you’re selling, online customer reviews are essential to building the know, like, and trust factors for new visitors to your website. And when it comes to local searches, in a survey conducted by BrightLocal, they...
by Paul Medina | May 26, 2021 | Marketing
Wondering how important it is to have a mobile-friendly website? According to Statistica, “mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website...
by Paul Medina | May 19, 2021 | Marketing
Are you frustrated because you can’t rank for that high-intent & high-volume keyword no matter what you do? Hate to break it to you, but it’s your fault. High-intent, high-volume keywords are by nature high-competition keywords. And you don’t stand a chance...
