When business executives receive direct mail marketing communications, it's not unknown for them to sit over a wastebasket. As they open any piece, their goal might not actually be to file it there as quickly as possible. But, often, that's the outcome. The email...

It's not a trick question, so here's the answer. Social. Surprised? Well, of course, marketing is the activity, one that drives business to your door. That's also true of many different advertising and promotional actions. But we reckon that social media is different....