Is email marketing headed towards the museum of digital marketing? It's not! With 6 in 10 opening their inbox at the start of the day, it'll be a while more before it is dethroned. Hence, you've got to keep it in your marketing toolbox. Read on to learn what email...

Can your content hold your target audience's attention longer than 15 seconds? If it can, you've successfully engaged your target audience. The likelihood of them reading from start to end is high too. But it's increasingly difficult to achieve this because it's a sea...

At its core, social media marketing is a type of internet marketing that involves posting content on networks such as Facebook or Instagram to help reach your business goals. If done correctly, social media marketing can drive significant traffic to your website and...

In 2017, TETRA PAK INDEX, a global study of the connected consumer, reported that over 3 in 5 of these consumers remain connected all day long. With the help of smart mobile devices, the connected consumer will be a force to be reckoned with in 2020. They give rise to...

Online advertising is more important now than it's ever been. As we continue on through the generations, fewer and fewer customers are watching television or reading magazines, so it is important to be on top of your online advertising. Unfortunately, it isn't as...

Digital marketing is an effective way to reach online followers and customers. Local business digital marketing is vital for growth. The world is rapidly shifting to digitization, making it essential for business owners to build an online presence to engage with...

When business executives receive direct mail marketing communications, it's not unknown for them to sit over a wastebasket. As they open any piece, their goal might not actually be to file it there as quickly as possible. But, often, that's the outcome. The email...