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Facebook Ads – Deciding to Go Positive or Negative

Facebook Ads – Deciding to Go Positive or Negative

A significant part of any ad campaign is the decision regarding how business is going to appeal to the masses. You want to come across as authentic, while conveying your "how" and "why" to your target demographic.   Your Facebook Ad campaign, no matter what...

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How to Assess Your Ad Campaigns at Structured Intervals

How to Assess Your Ad Campaigns at Structured Intervals

Structuring your ad campaigns is possibly the most critical piece of a successful digital marketing effort. There are a few options to consider to properly execute the assessment periods that your ad campaigns require.   The Importance of Regular Milestones for...

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Remarketing Ad Strategies to Re-engage Prospects

Remarketing Ad Strategies to Re-engage Prospects

Remarketing Ad Strategies are crucial to the success of every business that operates online. Remarketing, also known as retargeting, is the process of targeting your online advertising to potential customers based on their previous searches and actions. How...

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How to Determine the Benchmark of a Successful CPC Keyword

How to Determine the Benchmark of a Successful CPC Keyword

How to Determine the Benchmark of a Successful CPC Keyword Evaluating the success of your Cost Per Click (CPC) keywords should be an essential part of your Google Ads marketing strategy. This analysis allows you to assess how each keyword is performing and whether it...

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4 SEO Trends That Have Changed Since the COVID-19 Outbreak

4 SEO Trends That Have Changed Since the COVID-19 Outbreak

The COVID-19 pandemic has upended the lives of millions of people around the world. It has also had a big impact on consumer behaviour across all industries. The digital marketing sector has not been immune to these changes. As consumers increasingly turn to online...

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SEO trends to expect in 2020

SEO trends to expect in 2020

As anyone with experience in digital marketing will be painfully aware, search engine optimisation (SEO) is a constantly changing field. To ensure that your brand stays at the top of search engine results, you need to ensure that you are using the latest SEO...

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When to send eDMs

When to send eDMs

With the number of emails we all receive on a daily basis, you may be reluctant to add eDMs to the mix as part of your local business’ digital marketing. However, email marketing can be an affordable and effective way to engage with your customers. Plus, when managed...

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