A significant part of any ad campaign is the decision regarding how business is going to appeal to the masses. You want to come across as authentic, while conveying your "how" and "why" to your target demographic.   Your Facebook Ad campaign, no matter what...

Structuring your ad campaigns is possibly the most critical piece of a successful digital marketing effort. There are a few options to consider to properly execute the assessment periods that your ad campaigns require.   The Importance of Regular Milestones for...

Remarketing Ad Strategies are crucial to the success of every business that operates online. Remarketing, also known as retargeting, is the process of targeting your online advertising to potential customers based on their previous searches and actions. How...

How to Determine the Benchmark of a Successful CPC Keyword Evaluating the success of your Cost Per Click (CPC) keywords should be an essential part of your Google Ads marketing strategy. This analysis allows you to assess how each keyword is performing and whether it...

Every business owner's dream is to see their marketing effort paying off. The goal is to see all or most of the generated leads convert into real buyers. After all, this is the primary purpose of generating leads, but unfortunately, most of them end up hitting the...