Remarketing Ad Strategies are crucial to the success of every business that operates online. Remarketing, also known as retargeting, is the process of targeting your online advertising to potential customers based on their previous searches and actions. How...

How to Determine the Benchmark of a Successful CPC Keyword Evaluating the success of your Cost Per Click (CPC) keywords should be an essential part of your Google Ads marketing strategy. This analysis allows you to assess how each keyword is performing and whether it...

Every business owner's dream is to see their marketing effort paying off. The goal is to see all or most of the generated leads convert into real buyers. After all, this is the primary purpose of generating leads, but unfortunately, most of them end up hitting the...

With the number of emails we all receive on a daily basis, you may be reluctant to add eDMs to the mix as part of your local business’ digital marketing. However, email marketing can be an affordable and effective way to engage with your customers. Plus, when managed...

Is email marketing headed towards the museum of digital marketing? It's not! With 6 in 10 opening their inbox at the start of the day, it'll be a while more before it is dethroned. Hence, you've got to keep it in your marketing toolbox. Read on to learn what email...

Can your content hold your target audience's attention longer than 15 seconds? If it can, you've successfully engaged your target audience. The likelihood of them reading from start to end is high too. But it's increasingly difficult to achieve this because it's a sea...

At its core, social media marketing is a type of internet marketing that involves posting content on networks such as Facebook or Instagram to help reach your business goals. If done correctly, social media marketing can drive significant traffic to your website and...