How to Drive More Foot Traffic with Local SEO (While Respecting Social Distancing Measures) It’s no secret that safety measures for COVID-19 have sent the business world into a tailspin of trying to figure out what works best for them on an individual basis. Lockdown...

How to Create a Landing Page in 3 Simple Steps Landing pages are worth their weight in gold, primarily when they're constructed and written correctly. Marketing teams are typically quite skilled at creating landing pages for clients, and if you find yourself with a...

Essential Abandoned Cart Email Guidelines for More Sales  The term ‘abandoned cart’ is quite self-explanatory, and encompasses when a person adds items to their cart while shopping at an online store and goes through one or more stages of checkout, but leaves the...

Into the year 2021, the internet continues to evolve. Voice search is a massive part of that evolution. Now, more than ever, business owners and marketing teams alike have to prepare their search engine optimisation to accommodate voice searches.   Humans have a...

Marketing changes happen fast. If your automated advertising settings don't change too, you lose out while your competitors surge forward.   The automated advertising settings that worked well for you last year, in a world battling the pandemic, will be outdated as...

Any business that wishes to establish a sustainable online presence should regularly work with a performance-based digital marketing agency. Many companies that try to outline their digital marketing strategy on their own will find themselves overwhelmed and falling...

Search engine optimization has many hats. There are dozens of methods that digital marketing teams and business owners apply to help fuel their products and services to the top of the first page of Google.   On-Page SEO tactics are just as important as any other...

PPC is an acronym for pay-per-click, and it's an essential component of an effective digital marketing strategy. Every time a potential client or customer clicks your ad, you'll pay a fee you've established while setting up your ad campaign.   There is no shame in...