Blog
The Most Effective PPC Tools for Keyword Research
PPC is an acronym for pay-per-click, and it's an essential component of an effective digital marketing strategy. Every time a potential client or customer clicks your ad, you'll pay a fee you've established while setting up your ad campaign. There is no shame...
How To Leverage Social Media for Lead Generation
New Year Marketing Resolution: Learn How to Use Social Media for Lead Generation There comes the point in every digital marketing strategy when it's time to move past brand awareness and move toward lead generation. Social media is a fantastic starting point because...
Why Online Advertising Will Be More Important Than Ever in 2021
Why Online Advertising Will Be More Important Than Ever in 2021 Online advertising has officially become an essential piece of business ownership. You cannot successfully create an online presence or establish a brand without knowing the ropes of digital marketing and...
Why Brands need a Content Marketing Strategy & How to Create One
To put things blatantly, most brands that don't have a content marketing strategy rarely succeed in the long-term. Without creative marketing, it isn't easy to compete with competitors, thereby forcing brands to be lost in the crowd. Content marketing is a massive...
Paid Search Strategies to Get You Through Covid
The odds that your competitors are using paid search strategies are high. Today, most businesses, large and small, that aim to have a prominent online presence utilise pay per click ads and other forms of paid search strategies. There is no shame in paying search...
Top Digital Marketing Trends to Tap Into in 2021
Top Digital Marketing Trends to Tap Into in 2021 Digital marketing is forever evolving, and digital marketers and business owners must stay on top of which trends they should be tapping into to keep conversion rates high. The marketing game is a tough one, and those...
How to Create a Holiday Social Media Marketing Campaign
How to Create a Holiday Social Media Marketing Campaign That Converts The correct use of social media marketing is an essential component of digital marketing. The social platforms that your target audience and customer base use frequently are a massive part of...
Email Marketing: Stats & Trends That Will Round Up Your Strategy
Email marketing is now, and probably always will be, one of the best ways to engage and reconnect with your target audience. It's a potent marketing tool, but staying current with the latest trends is an essential component to properly implementing it. There has never...
7 Tips to Define Your Target Audience and Accomplish Your Google Ads Goals
You can’t feasibly run a successful Google ad campaign if you're unsure of your target audience. In short, your target audience is everything. They are the demographic of people that are most likely to interact with your ads and continue the path down your sales...