7 Tips to Define Your Target Audience and Accomplish Your Google Ads Goals
You can’t feasibly run a successful Google ad campaign if you're unsure of your target audience. In short, your target audience is everything. They are the demographic of people that are most likely to interact with your ads and continue the path down your sales...
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The Bulletproof Way To Increase Your Conversion Rate Overnight
If your business has a website, then you've probably heard quite a bit about conversion rates. When it comes to search engine optimization, and getting the best performance possible out of your website, every digital marketer and SEO specialist is talking about...
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SEO During COVID-19 Vital to Online Success: New User Behaviour Patters that Change Everything
Optimizing your search engine ranking has always been crucial to making an online presence for your business, and thriving on a platform that remains oversaturated in almost every industry. Correct implementation of SEO isn't easy. If it were, there wouldn't be a...
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How To Transform Your Google My Business Account Into a Lead Generation Magnet
It's no secret that Google My Business is an incredibly popular platform. Any business can generate leads from a Google business listing if utilized correctly. Google holds a 73% majority in the search engine market and almost 58% of all online business...
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A New Boost to Your Digital Marketing Strategy: LinkedIn Stories
A New Boost to Your Digital Marketing Strategy: LinkedIn Stories It's no secret that LinkedIn provides plenty of fantastic networking opportunities. The platform is a wonderful way to connect with millions of people and continues to rival the likes of Instagram,...
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The Top 5 Factors to Consider for Google Rankings
Ranking on Google is no easy feat. There are rules, most of them written, that search engine optimization (SEO) specialists and agencies have to follow, or they'll risk their clients ending much further back in rankings than intended. The main issue that comes with...
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Local Search Engine Rankings 5 Things You Must Know
Local search engine optimisation is vital for local businesses that serve a particular community to attract their target demographic. Forty-six percent of Google searches are local. Please take a moment to think about it. When you need car repairs or a plumber to fix...
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3 Key Locations Facebook Ads Should be Taking Leads
Facebook Ads harbour incredible potential to drive targeted traffic to your website, as long as you utilize them correctly. Far too many businesses set out to launch a Facebook Ad campaign without a plan. Any ad campaign without direction rarely turns out successful....
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Why Digital Marketing is a Necessary Channel for Startups
It is impossible to get the word out about a new business if you don't have a digital marketing strategy. Not only does your digital marketing plan have to be effective, but it also has to define your mission statement and hit your target audience, or else you'll see...
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