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Why Digital Marketing is a Necessary Channel for Startups

Why Digital Marketing is a Necessary Channel for Startups

It is impossible to get the word out about a new business if you don't have a digital marketing strategy. Not only does your digital marketing plan have to be effective, but it also has to define your mission statement and hit your target audience, or else you'll see...

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Facebook Ads Deciding to Go Positive or Negative

Facebook Ads Deciding to Go Positive or Negative

A significant part of any ad campaign is the decision regarding how business is going to appeal to the masses. You want to come across as authentic, while conveying your "how" and "why" to your target demographic.   Your Facebook Ad campaign, no matter what...

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How to Assess Your Ad Campaigns at Structured Intervals

How to Assess Your Ad Campaigns at Structured Intervals

Structuring your ad campaigns is possibly the most critical piece of a successful digital marketing effort. There are a few options to consider to properly execute the assessment periods that your ad campaigns require. The Importance of Regular Milestones for Ad...

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How to Determine the Benchmark of a Successful CPC Keyword

How to Determine the Benchmark of a Successful CPC Keyword

How to Determine the Benchmark of a Successful CPC Keyword Evaluating the success of your Cost Per Click (CPC) keywords should be an essential part of your Google Ads marketing strategy. This analysis allows you to assess how each keyword is performing and whether it...

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