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4 Essential Steps to Creating a Mobile-Friendly Website

4 Essential Steps to Creating a Mobile-Friendly Website

Wondering how important it is to have a mobile-friendly website? According to Statistica, "mobile accounts for approximately half of web traffic worldwide. In the first quarter of 2021, mobile devices (excluding tablets) generated 54.8 percent of global website...

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How to Use Google Remarketing to Boost Your Conversion Rates

How to Use Google Remarketing to Boost Your Conversion Rates

Here’s a statistic bound to chill the heart of any business owner – according to research by consultancy Invesp, only around 4% of your website visitors will convert. The news is even worse if you are an eCommerce store, with an average conversion rate of just 2.86%....

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The Only Content Optimisation Checklist You’ll Ever Need

The Only Content Optimisation Checklist You’ll Ever Need

Everything You Need for Content Optimisation in One Checklist There’s a saying online: “Where’s the best place to hide a body? On the second page of Google.” If your website isn’t on the first page of the search results, well, you’re as good as dead. Follow Our...

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How To Create a Buyer Persona And Improve Audience Targeting

How To Create a Buyer Persona And Improve Audience Targeting

What is a buyer persona? And why is it important to improve your audience targeting? Simply put, a buyer persona is a semi-fictional picture you paint that represents your target customer. For example, you might create a buyer persona called Savvy Sally.   "Savvy...

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The Most Common Keyword Research Mistakes and How to Fix Them

The Most Common Keyword Research Mistakes and How to Fix Them

There are plenty of mistakes in search engine optimisation and the strategies that go into creating a marketing plan that will work. Since SEO is a massive part of your advertising and marketing plan, it's crucial to know where most of those mistakes happen. Keyword...

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