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SEO trends to expect in 2020

SEO trends to expect in 2020

As anyone with experience in digital marketing will be painfully aware, search engine optimisation (SEO) is a constantly changing field. To ensure that your brand stays at the top of search engine results, you need to ensure that you are using the latest SEO...

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When to send eDMs

When to send eDMs

With the number of emails we all receive on a daily basis, you may be reluctant to add one more to the mix as part of your local business’ digital marketing. However, email marketing can be an affordable and effective way to engage with your customers. Plus, when...

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How to ensure your email marketing achieves results

How to ensure your email marketing achieves results

Is email marketing headed towards the museum of digital marketing? It's not! With 6 in 10 opening their inbox at the start of the day, it'll be a while more before it is dethroned. Hence, you've got to keep it in your marketing toolbox. Read on to learn what email...

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How to engage your target audience with content

How to engage your target audience with content

Can your content hold your target audience's attention longer than 15 seconds? If it can, you've successfully engaged your target audience. The likelihood of them reading from start to end is high too. But it's increasingly difficult to achieve this because it's a sea...

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How to gain from these digital marketing trends

How to gain from these digital marketing trends

In 2017, TETRA PAK INDEX, a global study of the connected consumer, reported that over 3 in 5 of these consumers remains connected all day long. With the help of smart mobile devices, the connected consumer will be a force to be reckoned with in 2020. They give rise...

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How to maximise your online audience

How to maximise your online audience

Online advertising is more important now than it has ever been. As we continue on through the generations, fewer and fewer customers are watching television or reading magazines, so it is important to be on top of your online advertising. Unfortunately, it isn't as...

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How can blogging boost search engine optimisation?

How can blogging boost search engine optimisation?

Search engine optimisation, or ‘SEO’, is more than just a buzzword in the digital marketing sphere, it’s a sophisticated tool by which businesses are attracting organic web traffic and establishing credibility within their markets. Blogging can be a driving factor in...

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Digital marketing strategies that help to grow your business

Digital marketing strategies that help to grow your business

Digital marketing is an effective way to reach online followers and customers. Local business digital marketing is vital for growth. The world is rapidly shifting to digitization, making it essential for business owners to build an online presence to engage with...

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