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The Top 5 Factors to Consider for Google Rankings

The Top 5 Factors to Consider for Google Rankings

Ranking on Google is no easy feat. There are rules, most of them written, that search engine optimization (SEO) specialists and agencies have to follow, or they'll risk their clients ending much further back in rankings than intended. The main issue that comes with...

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Local Search Engine Rankings 5 Things You Must Know

Local Search Engine Rankings 5 Things You Must Know

Local search engine optimisation is vital for local businesses that serve a particular community to attract their target demographic. Forty-six percent of Google searches are local.   Please take a moment to think about it. When you need car repairs or a plumber...

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3 Key Locations Facebook Ads Should be Taking Leads

3 Key Locations Facebook Ads Should be Taking Leads

Facebook Ads harbour incredible potential to drive targeted traffic to your website, as long as you utilize them correctly. Far too many businesses set out to launch a Facebook Ad campaign without a plan.   Any ad campaign without direction rarely turns out...

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Why Digital Marketing is a Necessary Channel for Startups

Why Digital Marketing is a Necessary Channel for Startups

It is impossible to get the word out about a new business if you don't have a digital marketing strategy. Not only does your digital marketing plan have to be effective, but it also has to define your mission statement and hit your target audience, or else you'll see...

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Facebook Ads Deciding to Go Positive or Negative

Facebook Ads Deciding to Go Positive or Negative

A significant part of any ad campaign is the decision regarding how business is going to appeal to the masses. You want to come across as authentic, while conveying your "how" and "why" to your target demographic.   Your Facebook Ad campaign, no matter what...

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How to Assess Your Ad Campaigns at Structured Intervals

How to Assess Your Ad Campaigns at Structured Intervals

Structuring your ad campaigns is possibly the most critical piece of a successful digital marketing effort. There are a few options to consider to properly execute the assessment periods that your ad campaigns require. The Importance of Regular Milestones for Ad...

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