B2B & B2C Lead Generation
Lead generation should form a core part of your marketing strategy, whether you are working for a B2B or B2C company. If you want to attract consumers or businesses and convert them into customers then you need a strategy in place to get their attention.
We use a number of platforms to help attract the right kind of leads to your business in an efficient and cost-effective way.
Facebook lead ads
Facebook reduces the friction of capturing customers’ data on mobile devices. With Facebook lead ads, all customers have to do is tap your ad and a form will appear that is already populated with their details, so they don’t have to enter their information. These forms can also be customized according to the information you want to receive from prospects.
We can also pair Facebook lead ads with other Facebook advertising services, including targeting local audiences and using Facebook collection ads to help people discover your products and services.
Facebook Pixel for lead generation
We can help you implement the Facebook Pixel on your website so you can track visitor activity and measure the effectiveness of your Facebook ad through Facebook Ads Manager dashboard.
By implementing this code on your website, we can help you understand when and why customers are converting, and use this information to define the audience you should be targeting with your ad campaigns to maximize conversions.
LinkedIn has more than 260 active million users, which means that using LinkedIn Ads is an effective way to reach a huge audience, whether you are targeting businesses or individuals.
We can help you create ads that will attract the right audience across devices, and personalize the content for your target customers, including the headline, description and image. We can also help you understand pricing options so you can set a budget that will help you achieve your goals without breaking the bank.
Custom landing pages
If you manage to attract customers to your website, then you need a landing page that is tailored to your brand and the campaign you are running, works perfectly from a technical point of view and encourages customers to enter their details.
We can design custom landing pages that are perfectly tailored to the experience you want to provide your customers, and that will drive visitors to enter the necessary information.