by Paul Medina | Jul 28, 2021 | Marketing
Facebook advertising is crucial for any business in this day and age. Whether we are excited about it or are being dragged kicking and screaming, you’ll probably start a Facebook ad campaign sooner or later. You need to be ready. But not every...
by Paul Medina | Jul 21, 2021 | Marketing
If you’re not running email marketing campaigns, you’re missing out – on A LOT. In fact, research shows email marketing is one of the most cost-effective ways to promote your business. With an astounding 42:1 return on investment (that’s over 4,000% gains!), a...
by Paul Medina | Jul 15, 2021 | SEO
It’s fair to say that in order to drive up online sales, you first need to grow your website traffic. But organic traffic growth isn’t quickly earned, and it certainly can’t be bought (that’s what we mean by organic). The solution? Search engine optimisation (SEO) for...
by Paul Medina | Jul 8, 2021 | SEO
Have you noticed that spammy sites from Google have pretty much faded away (at least from the first few pages)? Sure, we get the typical irritating website popup, but no more flashing “ON SALE CLICK HERE” spam links that take us to a third-party site bound to steal...
by Paul Medina | Jul 8, 2021 | Marketing
These days, marketing teams are increasingly aware of the need to refine their ad campaigns. A consistent refinement cycle is one of the best ways to optimise a campaign for reach, lead generation and click-through rate (CTR). Few advertising spaces emphasise the need...
