Search Engine Optimisation Is Notoriously Difficult
When you properly utilise SEO tactics, you’ll show up higher on Google, therefore driving traffic. It sounds simple, but it’s not. SEO is a vast subject, and it takes a skilled professional to grasp every concept.
Even when executed correctly, your SEO will require consistent updates and audits as the algorithms change and new ranking practices come to light. There are mistakes that agencies and specialists make that can be detrimental to the health of your search engine optimisation.
Targeting the Incorrect Keywords
There is nothing that will set an SEO campaign back more quickly than choosing the wrong keywords to target. Keyword research is an essential step that takes place at the very beginning of your SEO analysis.
When agencies don’t fully understand your niche or take it in the wrong direction keyword-wise, your entire campaign will require restructuring. Without the right keywords, your site won’t rank in search engines when your target audience searches for the product you offer.
If you’re not ranking, your SEO is useless.
Failing to Optimise the Speed of Your Website
Plain and simple, Google prefers sites that load quickly. Since Google is the number one search engine in the world, it seems apparent that we do what Google asks.
Website users also prefer websites that load quickly. Even if your businesses’ site ranks at the top of the first page of Google, if it loads slowly, potential customers are going to leave in frustration. Since the next spot in Google results is likely offering services or products similar to yours, they’ll click that one instead.
Not Updating Content When Necessary
Search engines, notably Google, have one goal; to provide the best answers possible to the question or phrase typed into the search engine bar by the user. If your content is not up-to-date, or a competitor is providing better information that you, your site will fall behind in results.
You don’t have to update your content by stuffing it full of keywords. Google will ding you for that as well. Instead, find a way to incorporate new, meaningful information that will keep your site updated while remaining relevant and helpful to consumers.
Remember, Google prefers webpages that have 300 words or more, especially if the content is high-quality.
Lacking a Visible Call to Action
Every website needs a call to action (CTA) because it boosts user engagement and keeps traffic from bouncing off of your page right back to Google without interacting. Since activity on your site will offer a significant SEO boost, you don’t want to miss out on it.
Make sure that whatever SEO agency you use understands the importance of a CTA that converts. The whole point of having a website is to gain business. Lacking a CTA defeats that purpose.
Excluding Meta-Titles and Tags from SEO
Your on-page SEO should include meta-titles and meta-tags that tell Google precisely what that particular page on your website is about. When a potential customer types a search phrase into Google, it uses meta-titles to sort pages that are relevant to that product or service.
If your meta-titles and tags don’t match what’s on your actual webpage, you won’t rank. However, if your meta-titles and tags fall into line with the information offered on the page they’re describing, Google is more than happy to offer that information up in a targeted search.
Don’t let your titles and tags go unfulfilled. They are a vital part of your SEO campaign and should contain the keyword you’ve chosen to target on that particular page.
SEO Changes Year to Year
Google is continually changing the rulebook when it comes to search engine optimisation tactics and what they’ll tolerate from website owners and SEO agencies. It’s essential to ensure that the company you choose to work with uses only honest SEO methods to help you rank your site.
Also, they should know what changes the algorithm has gone through over the past year. A professional will understand what methods will improve the position of your website in results, and what needs editing in your current campaign.
There is always room for changes. However, the bones of your website SEO, both on and off-page, must remain consistent.
It’s vital to connect with a knowledgeable specialist from the beginning, to avoid mistakes. This way, you’ll keep your SEO game strong and your business relevant.