At its core, social media marketing is a type of internet marketing that involves posting content on networks such as Facebook or Instagram to help reach your business goals. If done correctly, social media marketing can drive significant traffic to your website and expose your brand to millions of potential customers. However, digital marketing may seem a bit daunting when you’re just getting started. For this reason, today we’ve compiled our top five tips to make your social media marketing strategy a success.

1. Don’t neglect planning

A social media marketing plan is a must for any successful digital marketing campaign. In order to stay ahead of the competition, you must conduct keyword research and look at what other businesses in your industry are doing. You may find a certain avenue is more effective than others. For example, for some industries, Facebook advertising may work better than Google Ads. Whatever your findings, analyse what works and implement it to your strategy.

2. Post engaging content

If you want people to follow you, you’ve got to create content worth following. This means going the extra mile with your digital marketing to stand out amongst the competition. There are various ways in which this can be achieved – most importantly, you need to make sure your content is fresh, relevant and appealing. Creating interactive content, such as polls or competitions, is a great way to increase the success of your internet marketing strategy.

3. Create a strong brand image

Social media marketing allows you to create a persona for your brand that appeals to your target audience. Make sure your social media feed looks cohesive and visually enticing: your followers should know who you are as a brand as soon as they see your content.

4. Give value to your followers

Post content that is actually helpful and relevant to your target audience to help build trust and establish authority in your industry. If you see something you think your audience will like, don’t be afraid to share curated links to outside sources.

5. Measure your success

To determine the success of your social media marketing, you are going to need data. Tools like Google Analytics can help you fine-tune your digital marketing by giving you insight into what works and what doesn’t.

Social media marketing does not have to be overly complicated. With the five tips above, you can begin constructing a successful digital marketing strategy to grow your audience, build your business and achieve your goals.

If you’re still wary of internet marketing, why not leave it to the experts? Click Squad can take care of social media marketing so you can focus on your business. Call us today!