Search engine optimisation, or ‘SEO’, is more than just a buzzword in the digital marketing sphere, it’s a sophisticated tool by which businesses are attracting organic web traffic and establishing credibility within their markets. Blogging can be a driving factor in SEO with businesses using blog content to signal their credibility to search engines with the objective of improving the ranking of their website on the results pages.

Let’s take a look at how a business can utilise blogging for search engine optimisation…

Keywords

Blogging allows you to target keywords which can be harnessed for search engine optimisation. Determine the terms and topics searched by your target audience and use keywords which are likely to attract relevant traffic. Find keywords that are specific to your business and use these 2-3 times throughout the course of a blog article. Don’t forget to add a keyword within the first 60 characters of your title tag, this is a key signal picked up by search engine algorithms.

Relevancy

Blogging allows businesses to create web content that’s geared towards a positive user experience. Create content that answers any questions that a potential customer may have about your product or service. Informative, relevant content will keep a customer on your page for longer, reduce the time they spend searching for information, and signal to search engines that your content is credible. By considering the decision-making process of your customer, you’ll enjoy content that is naturally more optimised and the leads that come with it.

Inbound links

Inbound links to URLs across your website create a signal to search engines that your content is valid. Utilise this by inserting links to authoritative pages on your website in places where a reader could use a little more information on a topic. High-quality inbound links to your web content will boost your SEO with the added bonus of keeping potential customers on your site for a longer period of time. Be sure to link only to the most relevant URLs on your website to avoid being penalised by search engine algorithms for irrelevant content.

If you’re interested in a more detailed consultation about how search engine marketing could help your business we’d love to chat. Get in touch with us via our website or call 1300 383 131.