Search Engine & Social Media Marketing That Keeps You Top of Mind
In the digital era, the success of retail hinges on effective digital marketing. With consumers increasingly online, leveraging search engine marketing (SEM) and social media marketing (SMM) is no longer optional—it’s essential.
Local SEM Campaigns
Target local customers with precision. Using SEM, retailers can appear right when local shoppers search for products or services. This strategy boosts foot traffic and local online sales, maximizing ad spend and increasing conversion rates.
Engage customers where they spend time—on social media. Craft compelling content, run targeted ads, and interact directly to build a loyal community around your brand. This strengthens brand loyalty and offers insights into customer preferences, guiding smarter marketing decisions.
Maximum Impact: SEM and SMM create a comprehensive digital marketing strategy. While SEM captures immediate demand, SMM fosters long-term brand relationships. For retailers, this dual approach means better visibility, enhanced engagement, and, most importantly, increased sales.
The process of identifying the words and phrases that potential customers use to search for products or services online. It helps in understanding market demand and targeting ads effectively.
Setting and adjusting bids for each keyword to ensure ads appear in a desirable position on SERPs without overspending. It's a balance between being competitive and cost-effective.
Crafting compelling advertisements on search engine results pages (SERPs). This involves writing ad copy that highlights the unique selling points of a product or service, designed to attract clicks from interested users.
Enhanced brand awareness and loyalty through social engagement.
Targeted advertising to reach specific demographics
Direct communication with customers to foster community.
Involves producing engaging, relevant, and valuable content tailored to the interests and needs of the target audience. This can range from images and videos to blog posts and live streams designed to spark interest and encourage interaction.
Each social media platform has it unique features and audience preferences. Optimization includes split-testing audiences, creating lookalike audiences, and testing specific placements and locations.
Monitoring and analyzing performance metrics such as engagement, follower growth, and conversion rates. This data is crucial for understanding the effectiveness of social media efforts and guiding adjustments to strategy and content for better results.
What does Click Squad specialise in?
We specialise in paid ads and SEO. We are 100% focused on generating leads and sales for your business by measuring cost per lead or cost per sale.
No, we do not offer any guarantees
We sometimes have weekly, fortnightly and monthly meetings with our clients, along with a detailed monthly report on performance.
The client pays for the media, and we charge a monthly management fee to create and optimise the advertising campaigns.
No, we do not sell leads. We use our client’s ad accounts to create advertising campaigns using their media budget.
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